Why take part?

The Brussels Holiday Fair is a major player in the Belgian tourism fair landscape. With a clear vision and strategy we are increasingly developing the national platform for travel information for Belgian holidaymakers as well as professional visitors.

In 2004, the Brussels Holiday Fair began with a strong profile based on directed communication campaigns and action. The results can be seen at the trade fair:

• 101.286 high quality visitors.
  91% goes each year on long holidays
  70% goes each year also on short holidays
  54% travels several times a year
• The meeting place for travel professionals and passionate travellers
• 816 exhibitors. +3% compared to 2011. +35% since 2005
• Gross surface area = 43.750m²
• Belgians have the highest spending behaviour in Europe in the field of travel and are on top 6 in the world.
• Biggest tourism event in Belgium with a national flavour
• Visitors are looking for detailed information and booking possibilities
• Strong communication campaign with most important national media
• Own communication project with inspirational magazine and interactive website
• Communication possibilities 365/365
• New: travel community website

The Brussels Holiday Fair: growing platform for one-to-one travel marketing

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